What is Digital Marketing?

Digital marketing can work for any business in any industry.

Regardless of what product or service a company sells, digital marketing connects audiences to their needs by showing online content relevant to them.

Digital marketing is an umbrella term for all of your online marketing efforts.

Businesses leverage digital channels such as Google search, social media, email and their websites to connect with their current and prospective customers.

People spend twice as much time online as they did just 12 years ago. How people shop and buy has changed significantly…this gives further cause to reevaluate your marketing efforts.

Marketing has always been about connecting with your audience in the right place and at the right time.

Today, this means you need to meet them where they are already spending time: on the Internet.

Welcome to Digital Marketing!

Our partnership with Google has proven to be an enormous asset to the programs we’ve created.

Google offers program guidance, industry updates and a true interest in the success of each member.

This Google partnership coupled with our desire to help Members succeed in business is a winning combination. Let us put a digital marketing plan together for you!

PAY-PER-CLICK

REMARKETING OR DIGITAL DISPLAY

PPC, or Pay-Per-Click advertising, is an online advertising method used on Google where an advertiser is charged only when their ad is clicked.

It is designed to help businesses drive quality, targeted traffic to their website in a cost-effective manner.

Simply stated, it is the amount paid to have an advertisement clicked once.

This is a program that allows you to effectively “follow” past site visitors and create reminders of your business.

Remarketing in Paid Search, such as Pay-Per-Click or Digital Display Ads, lets you improve your return on investment by optimizing your campaigns for specific audiences, people who have visited your website before using the Google Display Network.

BENEFITS INCLUDE:

Access to highly targeted audiences that are most likely to buy

• Customized ads tailored to your goals
• Attract competitor’s customers by targeting visitors from their sites
• Improve brand recall
• Brand awareness - make sure the potential buyer doesn’t forget you
• Large scale reach
• Increased ROI
• We take care of everything: Campaign Creation, Management and Monitoring

Our team will post messages on your page weekly to maximize exposure and increase traffic to your website and store.

We can help you with social online logos, cover photos and offers so they are optimized for specific or general ad campaigns designed specifically to increase brand awareness and revenue for you.

Social Postings: Social messages will be posted weekly to ensure your Facebook page will remain active.

Engagement: In addition to our ongoing engagement, you are encouraged to post your own content to personalize your social media presence.

Consulting: We’ll work with you to help set up and maintain your social presence online.

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